Grounded are a new company, making 100% plant-based protein milkshakes in two delicious flavours focussing on sustainable production and consumption.
The Brief
To utilise existing branding and initial ideas to produce a suite of animated graphics for use on social media.
The Result
Several GIFs were created, in square and portrait format to give Grounded the flexibility and versatility required on social media.
The Process
Grounded provided the text that they would like to have animated versions of and said they wanted to focus on the underline style for the graphics, but left open how they would work. It was important to try and make each post subtly different but link it back to with the overall theme and brand messages to create a strong, consistent social media image.
By highlighting the important elements of the text for maximum impact and conversion rate, the animations were successful in getting across the messages that Grounded wanted to show in a simple and effective way.
(above) Graphics were also created for the Grounded logo and icons such as dairy free, gluten free and vegan.
Work is ongoing between Ben James Studios and Grounded, as we provide continued support for graphics and other design requirements as the business goes from strength to strength.
We recently worked with Grounded on a Brand Style Guide, check out the project below
Please visit Grounded on their website and Instagram pages below.
