Grounded are a new company, making 100% plant-based protein milkshakes in two delicious flavours focussing on sustainable production and consumption.
The Brief
To produce a set of brand guidelines for digital and print applications.
The Result
A succinct and clear brand style guide which explains Grounded's mission, outlines the use of their logo, colours and imagery, and the tone of voice to be used on their materials.
(above) a selection of pages from the brand style guide
Following several successful projects with Grounded, we began work on finalising and presenting their brand style guide including all of the core components of their brand and imagery. We worked particularly closely on finalising colours, allowing Grounded to achieve consistency across their marketing materials.
