For a brand refresh I was asked to design a new logo and Facebook header for Mrs B Creations, an independent company which personalises occasion clothing and gifts.
The Brief
A circle format logo and to use pink colours, flowery graphics and a calligraphy style typeface.
The Result
A simple flower graphic that appears to sit on top of an inner ring inside a larger circle. The B sits larger than the rest of the text, as it's the most memorable part of the brand name and has a strong aesthetic in the calligraphy style typeface. The grey and pink contrast nicely on a white background, while gradients give a classy and personal effect.
Comparison of the old and new logos. The previous logo has a fussy background, making it hard to use on products, it also makes the tagline heard to read. The client liked the font style used but the inconsistency and overlapping letters diluted the brand name.
The Process
The design was selected after several initial concepts (first row below) and then a further multiple iterations of the clients preferred concept (second row below). Producing a suitable number of options was key, but also showing the client how their brief can be interpreted in different ways was important to give them enough choice.
all logo options produced for Mrs B Creations (excluding chosen design)
