Neurobelle provide neurodivergent support for law firms and professional service organisations.
The Brief
Provided with colours and two initial images, Neurobelle asked us to create a perfect logo for their B2B consultancy.
The Result
The imagery is a representation of tapping into your full potential by 'plugging in' your brain and the visual language blends the bright and playful with a corporate aesthetic.
The Process
The initial imagery was reminiscent of an abstract brain or spark, so this idea was taken into concept generation and development.
The favourite was the idea of 'plugging in' the brain from the start so this was taken forward into the next phase of development.
The positioning of the icon, infill, weight of text and style was explored extensively before settling on the final logo which provides the perfect icon to text balance and focus on the brand communication.
